(I-AutoNewsWire.com, May 03, 2017 ) "Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care", explores the latest consumer and innovation trends in pet food and pet care.
Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners' lifestyles, consumption habits and preferences influence the products they choose for their pets.
- Two thirds of consumers globally owned a pet in 2016, up from 60% in 2014. - Pet owners are more experimental when choosing new pet food products than pet care products. - Almost half of pet owners globally are highly attentive to the ingredients in products they buy for their pets.