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(EMAILWIRE.COM, January 25, 2009 ) STOCKHOLM, Sweden - The Volvo Bus Corporation has substantial operations in North America through its Canadian subsidiaries Prevost and Nova Bus. However, it is now launching Volvo brand buses in North America in conjunction with the large UMA coach trade show in Orlando, Florida.
“Prevost offers the most luxurious coaches available in North America today,” says Tore Bäckström, Senior Vice President responsible for Volvo Buses’ North and South America business areas. “By launching the Volvo 9700 in the segment slightly below the Prevost coaches, we foresee good possibilities good possibilities to further enhance our penetration within tour and charter, and line haul traffic.”
He estimates that the total market in these segments is about 1,500 to 2,000 coaches annually and that the Volvo 9700 has the possibility of capturing a good share within a few years.
“As a result of high gasoline prices combined with the financial crisis and recession we are now suffering, more Americans are leaving the car at home and taking the bus,” he says.
The Volvo 9700 for North America is manufactured in Volvo BusesÂ’ plant in Mexico, where the coach model is the market leader in line haul traffic. The engine is completely assembled in VolvoÂ’s plant in Hagerstown, Maryland, in the US. The bus is also equipped with the Volvo GroupÂ’s renowned I-shift gearbox that contributes to lower fuel consumption.
The Volvo 9700 will be sold through Prevost in the US and Canada. The entire aftermarket will also be handled by Prevost through the companyÂ’s extended network of certified service centers and spare parts inventories.
For further information, please contact Per-Martin Johansson, press officer, +46 31 322 52 00, per-martin.johansson@volvo.com
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Volvo
Per-Martin Johansson
+46 31 322 52 00
per-martin.johansson@volvo.com
Source: EmailWire.com
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